What we work on together
AI transformation advisory
Every business is being asked to figure out AI, what to adopt, how fast to move, and what to do about the people caught in the middle. Most implementation plans answer the first two questions and ignore the third. That's where things break.
I help small to mid-sized businesses implement AI in a way that's strategic, sustainable, and human. That means building a clear adoption roadmap, identifying the tools and workflows that will actually move the needle, and managing the organizational change that comes with it, so your team arrives at the other side with capability and confidence.
My approach is grounded in peer-reviewed research on dignity and digital transformation, and tested against real implementation work with companies navigating this right now.
Best for: Founders and leadership teams who know AI matters but aren't sure where to start or who have started and need clearer direction.
E-commerce & DTC strategy
Scaling an e-commerce business requires clarity in three places at once: who your customer is, which channels actually serve them, and whether your operations can support the growth you're chasing. Most businesses that plateau are missing at least one of the three. Adding more traffic or spend on top of that gap only makes it more expensive.
I bring 15+ years of hands-on experience across DTC, Shopify, customer segmentation, and digital retail to help product-led brands build the strategic and operational foundation for sustainable revenue growth. That includes go-to-market strategy, platform decisions, customer journey design, and the kind of practice-based segmentation that comes from academic research and real-world testing, not guesswork.
Best for: DTC and e-commerce brands with real traction who are ready to grow more intentionally.
Leadership development
The skills that built your business to where it is today are not always the skills that will take it further. As organizations grow, the challenges shift from execution to alignment, and most leaders never get the structured support to make that transition well.
I work with founders and senior leaders on the behavioral and organizational dynamics that determine whether growth creates clarity or chaos. That includes decision-making under pressure, team motivation and retention, managing change without losing culture, and the kind of applied organizational behavior that you'd typically only get access to in an MBA classroom.
Think of it as having your MBA professor on call, someone who can connect what you're experiencing right now to frameworks that actually explain it, and help you lead more effectively because of it.
Best for: Founders and executives who are scaling and want a rigorous thought partner, not just a coach.
Product management
Great products don't emerge from good intentions. They come from clear strategy, sharp prioritization, and operational systems that let teams move fast without constantly reinventing the wheel.
I help companies build stronger product practices, from roadmap development and cross-functional alignment to team structure and product operations. Whether you're building your first product function or trying to bring more discipline to an existing one, I bring the experience of leading product at scale and the research background to know what actually works versus what just sounds good in a framework deck.
Best for: Companies investing in product for the first time, or leaders who know their product function needs to level up.